Apple lives on cream – the very top of the market. Researcher IDC says its larger-screened iPhone has pushed Samsung aside to hold a majority of the more expensive end of the market – devices costing more than $650. But it’s not just the phone cream that it has grabbed. After 30 years in the personal computer market, Apple has just recorded a historic sales high of 5.7 million Macs in a quarter.

What is the secret? Advertising? Design? Lots of companies make products that look like Apple’s, and advertise them as heftily (in Samsung’s case, more so). It clearly goes deeper than that.

Overall, Apple may have wormed its way into the “affordable luxury” sector – taking its place alongside scotch whisky and nail polish in the pantheon of recession-proof items. In the end, it is not the price tag; it is how the product makes the owner feel.

bbabo.Net