Russia (bbabo.net), - Large companies are increasingly using LegalTech tools to optimize their work with creative content or, more scientifically, the results of intellectual activity. Employees do not need to draw up stacks of documents; legal risks associated with bringing the finished product to the market are reduced. What solutions helped businesses overcome the main problems of intellectual property management, were told by leading IP practitioners and developers of popular LegalTech solutions as part of master classes at the International Educational Conference Distant & Digital.
IP violations can be encountered at the earliest stages of a business’s existence, including at the idea stage, as lawyers warned about at the master class "Cloning business solutions. How to protect yourself from the leakage of ideas and stop their illegal use" . According to Ekaterina Tilling, partner and head of the Eversheds Sutherland IP practice, .
Although the protection of an idea is not provided for by law, a business owner can defend the rights to its embodiment, that is, to a brand, name, content or software, by registering a trademark and trade name, fixing copyright, designing know-how and trade secrets, the lawyer explained Eversheds Sutherland IP practices Anna Lapshina. In turn, to avoid leakage of ideas "from within", companies can resort to non-compete agreements that limit the ability to produce a similar product, and non-solicitation, which prohibits poaching employees, added Eversheds Sutherland's lawyers, corporate, M&A and commercial practice adviser Nikita Butenko and Eversheds Sutherland Antimonopoly Practice Lead Alexander Gavrilov.
Competent legal registration of a business requires knowledge in the field of IP, as well as a significant internal resource, experts said at the master class "Skolkovo startup demo: Online Patent". According to Svetlana Druzhinina, Head of Partnership Development at Gazprom Neft PJSC, companies dealing with digital projects and handling large volumes of complex intellectual property face a standard set of problems. Such results of intellectual activity most often turn out to be a complex, complex product, the creation of which involves a large number of legal entities and specialists who do not know how or are not ready to work with legal documents.
In addition, the expert notes, the low level of automation of the company's work processes, when data is entered mainly in manual mode in Excel, can also become a problem.
The introduction of the digital platform for managing intellectual property "Online Patent" in August last year allowed Gazprom Neft to halve the time it takes to work on one case - from four months to two, said Yulia Khalyavko, head of optimization projects business and product processes of the service. This result was achieved thanks to the development of a customized process model for working with the results of intellectual activity in accordance with the format adopted by the company. Also, "Online Patent" has created a single ecosystem, within which documents were collected for each project and where all employees can work directly with them, and, if necessary, quickly get advice from a relevant expert.
- said Svetlana Druzhinina.
LegalTech-tools have become indispensable assistants to the legal departments of large corporations. Thus, thanks to the Jeffit solution, the lawyers of SIBUR, United Metallurgical Company and Unilever were able to refuse to accept applications, work with them in disparate services and switch to the "single window" format, said Maxim Tsarev, Head of Implementation at Jeffit, at the master class "From Disparate Applications to a Single Ecosystem of Legal Services. The Experience of SIBUR and OMK".
The cases of SIBUR, OMK and Unilever helped Jeffit identify three key "headaches" for companies: the need for a centralized and automated acceptance of applications (for example, screening out repeated requests or distributing an application by type, geography), monitoring employee workload and quality / deadlines for completing a task, as well as reducing the time spent during work.
Automation has largely become familiar and accessible, but in the field of law, where there are many non-trivial tasks that require non-standard solutions, LegalTech faces serious challenges, said at the master class "From Excel to a unified accounting system with SAP integration. Optimization of labor costs lawyers. Experience of AlfaStrahovaniya" XSUD product manager Vladislav Ponkratov.The XSUD service was introduced in the legal division of AlfaStrakhovanie when the company faced an increased workload on in-house lawyers as its business grew, explained Andrey Tolstov, Head of Subrogation and Legal Support for Claims Settlement at DSV SHK AlfaStrakhovanie JSC.
Prior to automating processes, the work of specialists was based on manually entering information into Excel, SAP and other services, in the same way they distributed tasks and tracked their status, which often led to errors related to the human factor, Andrey Tolstov said. Moreover, the managers had no understanding of what was going on in the legal department. We had to deal with delays of several days due to constant data transfer.
XSUD, in turn, provides automatic data exchange with other systems (SAP, accounting applications that pay state fees), synchronizes information with external sources, including court databases, provides a single archive of case documents, collecting them in one place and automatically updating the status tasks, said Vladislav Ponkratov. The result was a 17% increase in the productivity of lawyers involved in collection at AlfaStrakhovanie.
Another product of Russian developers, IP Legal Space, is also striving for complete automation and versatility. It is designed to help companies form an active portfolio of intellectual property, monetize these assets and protect rights to them, including in court with a demand for compensation. IP Legal Space plans to include in its functionality complex objects such as industrial property and NFT, explained Andrey Bobakov, CEO of IP Legal Space, at the master class "Automation of legal services for creative industries".
Another tool that frees legal department specialists from routine tasks is patent analytics. LexisNexis analyzes enriched patent data that includes information about patent family, legal status, technology relevance, market coverage, patent profile strength, and even compliance with the UN SDGs, explained Ilya Skachkov, Head of Patent Analytics service, during the session "Professional tools for patent analytics".
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The organizers of Distant & Digital are the IPChain Association and the international communication brand IPQuorum. The co-organizers of the event are the Federation of Intellectual Property and the Scientific and Educational Center for Intellectual Property and the Digital Economy Digital IP.
Official partners are the Skolkovo Foundation, PJSC Rostelecom, the Russian Union of Industrialists and Entrepreneurs (RSPP), SIBUR. The financial partner is Novy Vek bank. Session partners - European Legal Service, "Garant" company, "Gardium" patent law office, NAUMEN group of companies, "A. Zalesov and partners" law office. Master class partners - Jeffit service, Moscow Digital School of Innovative Knowledge, IPEX digital platform, IPCodex tax data mart, XSUD service, Online Patent company, n "RIS service, Co-Fi crowdlending platform, DM Solutions company, automation system working with documents TurboContract, Eversheds Sutherland, IP Legal Space "IP Legal Space" The forum is supported by the Singapore Academy of Law and the Moscow branch of the Russian Bar Association.
The communication partner of the Forum is Prophet complex communication solutions agency. The special information partner is the Eurasian Confederation of Societies of Rightholders (EAKOP), the general information partner is the RIA Novosti news agency. Media partners are Forbes Russia, the magazines Expert, Lawyer of the Company, Strategy, SHORTREAD, The Lawyer, Legal Insight, The Paragraph Magazine, Innovation Time, National Banking Journal, Rossiyskaya Gazeta, Advocatskaya newspaper, legal newspaper EZH-Jurist, Platforma Media, news agencies Interfax, FederalPress, InterMedia, industry portals MovieStart, ArtMoskovia, Berza, ICT-Online.ru, ICT2GO.ru, Telesputnik ".
Conference information
The Distant & Digital Conference is the result of a partnership between IP Academy and Skolkovo LegalTech, key events in the field of intellectual property. The new format of the conference proved its worth in 2020, revealing a wide range of modern LegalTech and IP technologies. More than 200 reputable experts from Russia and 20 countries of the world shared their experience of adapting to high competition in the personnel market and forecasts about the future of law and the institution of intellectual property, the judiciary and society as a whole. A total of 50 online events were held, including business discussions, lectures and master classes.
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