AirBnB is the largest accommodation provider, yet it doesn’t own any real estate. And Alibaba is the most valuable retailer, yet it doesn’t have any inventory.

The hype around technological advances is usually centred on physical change; super-fast processors, increased bandwidth, online collaboration tools, drones, 3D printing, higher levels of automation, artificial intelligence and so on.

What is often overlooked, however, is how advances in technology create entirely new ways of looking at business.

It changes the kinds of businesses that can be created and it provides new challenges and opportunities in how businesses must interact with their customers.

From the 6 to 8 January, the Association for Business Communication (ABC) Conference will be hosted in Cape Town – its first edition in Africa.

The goal of the conference is to bring together academics and working practitioners to discuss how digital communication is changing business and how companies and institutions need to adapt.

bbabo.Net