On Avito, it became possible to confirm an account using the Unified Identification and Authentication System (ESIA). This will increase the level of trust between sellers and buyers and increase the security of online transactions. The Avito user must have a verified account on the State Services for successful verification.
10 companies responsible for the operation of 12 websites and applications are participating in the pilot project of the Ministry of Digital Development of Russia to connect aggregators of goods and services on the Internet to the ESIA. As Avito CEO Vladimir Pravdivy noted, there are no unnecessary measures when it comes to user safety.
“We are implementing technologies and services that help confirm the trustworthiness of users in various ways and make the choice in their favor as confident as possible. Verification of an account through the State Services using the "State Key" is one of those functions that can solve this issue most effectively. We are glad that we have become a pioneer of the project of the Ministry of Digital Development. We will certainly continue to develop digital security tools that help Runet users make transactions in a secure environment,” he said.
With the help of verification, you can find out for sure that there is one real person on both sites. Information about the presence of an account on the "Gosuslugi" will increase the level of trust in sellers and buyers on the platform, as well as provide additional opportunities to verify ownership of real estate and cars.
Oleg Pak, Deputy Head of the Russian Ministry of Digital Transformation, said that Gosklyuch allows you to make sure that the person from whom you are going to buy goods on the marketplace has a verified profile on the Gosuslug portal.
“After identity verification, an icon automatically appears on the online platform confirming the existence of an account on the State Services. This greatly reduces the likelihood of fraud and dishonest practices. Verification through the State Services is one of the stages of the experiment of the Russian Ministry of Digital Development to synchronize aggregators with the State Services portal,” he explained.
Account verification is carried out in the account settings only in the Avito application. To pass verification, you need to download and update the Avito and Goskey applications. An icon confirming the successful completion of verification will appear in the profile on Avito within 24 hours after linking the account on the State Services portal.
“Avito is constantly developing technologies to make the use of the service as convenient and safe as possible at every stage – from the moment of registration to the completion of the transaction. We are confident that the ability to verify an account through the State Services will increase the feeling of comfort and security of users when interacting on the platform,” said Andrey Rybintsev, Avito’s digital security director.
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