The predicted boom of the Chinese auto industry in the Russian market has already arrived.
The volume of sales of some brands and models of passenger cars from China jumped 4 times in 2021. Automakers and dealers are preparing to bring a new line of cars to the Russian market, including electric cars. New models drove on Russian roads already in December of the past year.
The Chinese auto industry is now in a very good position in the Russian market. Due to the shortage of components, mainly electronic, there was a shortage of new cars. In Russia, some dealers are now accepting orders for 2023, they do not promise earlier. In conditions of shortage, some dealers of European and Korean brands did not behave very nicely, driving up prices for existing cars and imposing additional options on buyers at exorbitant prices: in this way they are very actively trying to make money on the shortage.
Chinese companies in these conditions are now on horseback. Firstly, the two leading Chinese companies on the Russian market had no interruptions in the supply of cars. This applies to both the Haval brand and the Chery brand. In practice, dealers have cars, or their waiting times are minimal.
What is it connected with? Most likely, Chinese companies are better supplied with chips and other electronic components, since China is the world's largest producer of these same chips. As a result, Chinese companies, firstly, have cars, and secondly, in recent years their lineup has been significantly updated. True, those models that are now offered on the Russian market are no longer cheaper than European or Korean "classmates". But the "Chinese" do not take the price, but very good quality, original modern options, a very interesting design.
There really is a boom in Chinese cars on the Russian market, because Haval increase sales by 30-40 percent every month, and Chery is doing the same. Compared to 2020, both companies have increased their sales by several times. This is a very serious success against the backdrop of a falling market: for example, Skoda, according to AEB statistics, we see minus 4 percent in 2021, Volkswagen - minus 14 percent
Indeed, Chinese companies have very good prospects in the Russian market. To date, two Chinese companies - Haval and Chery - occupy 5 percent of the Russian market, which is more than all Chinese companies had in 2020. At the end of 2021, all Chinese brands occupied more than 7 percent of the Russian market. There have never been such high rates. But this is not surprising: the lineup of Chinese companies is expanding all the time. And new cars are becoming more and more interesting, occupying niches where you can break through quite well (for example, SUV). Of the latest novelties, Haval Jolion can be noted, which appeared on the market only in the summer of 2021, and now it is already in the top 25 best-selling ones: it sells quite decent copies on the Russian market.
In addition, Chinese companies are now actively thinking about bringing electric vehicles to the Russian market, because Russia has adopted a concept for the development of electric transport. In this regard, they also have very good prospects.
I have been researching the Chinese auto industry for over 15 years. The breakthrough of the Chinese auto industry in recent years is really very serious. China offers the market new models that are not inferior in quality to European and Korean competitors, and even outperform them in terms of the number of interesting modern options. As for design, the designers of the new generation of Chinese cars can be quite proud of them.
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