Today in the United States will be the Super Bowl - the final of the championship in American football. The event gathers a multi-million audience, so many companies prepare in advance for advertising activity at this moment - they shoot exciting, interesting, and sometimes even provocative videos, which are then shown during the broadcast. Just in the category of the latter is advertising Polestar 2 - the first fully electric model of the manufacturer.

The 30-second video, titled "No Compromises", talks about what Polestar 2 is not and what the company itself eschews - dirty secrets, empty promises and other blah. Among other things, "dieselgate" and the conquest of Mars are mentioned. The first is a reference to the scandal with the underestimation of harmful emissions of Volkswagen diesel cars, the second is a hairpin to the head of Tesla Elon Musk, who is obsessed with conquering the Red Planet. Polestar eschews all of this. Judging by the video, all users and potential buyers can expect from the company is the uncompromising Polestar 2 electric vehicle.

bbabo.Net