This functionality was first announced at the summer presentation. In addition to the main page of the application, it will be possible to create alternative ones that use other design elements (icons, screenshots, previews, texts). Each page will have its own link for distribution to the audience. Based on the test results available in App Analytics, developers can track which option is the most successful in attracting users. A side-by-side comparison of options will help you choose the best design and increase conversion.
Currently, access to the new functionality is limited. The ability to go to Custom product pages in the control panel appeared only for some developers, so far only screenshots can be changed on the pages, and analytics results remain hidden until a certain number of transitions.
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