Streaming service Netflix has cut the cost of its subscription in India by 18-60%. The company began operating in the country five years ago and aims to compete more closely with Amazon and Disney in the market.
The basic monthly Netflix subscription dropped 60% to $ 2.62 (Rs 199). It provides for viewing content in 480p resolution on one device. Previously, this tariff was offered to pay $ 6.6 (499 rupees).
Standard subscription now costs $ 6.6 (Rs 499) versus $ 8.5 (Rs 649) before the price cut. At this rate, users can watch videos on two devices in 720p resolution.
The premium subscription now costs $ 8.5 (Rs 649) versus $ 10.5 (Rs 799) earlier. With it, you can simultaneously view four videos in maximum UltraHD (4K) quality.
In 2019, Netflix introduced a mobile-only plan in India, priced at $ 2.62 (Rs 199), which is now priced at $ 1.96 (Rs 149).
In March, Netflix promised to release 41 films and shows over the course of the year. The company spent almost $ 1 billion for these purposes. Netflix has pledged to spend about $ 420 million on locally produced content.
Netflix has managed to attract approximately 5 million customers. At the same time, Disney + Hotstar has 46 million subscribers and Amazon Prime Video has 19 million. According to research firm Media Partners Asia, India will have 1 billion video screens by 2024.
The announced pricing policy in the country will make the service more accessible to Indian audiences, said Monica Shergill, vice president of content for Netflix India. However, the company's competitors also offer discounts on their services, the prices of which are much lower than in other countries.
Amazon Prime Video is available to Indian users for $ 2.36 a month, but unlike Netflix, the service allows you to watch content on multiple devices at the same time. The annual 4K Disney + Hotstar subscription is only $ 19.76.
According to analysts, Netflix's actions are driven by an attempt to expand beyond major cities.
bbabo.Net