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ByteDance, Alibaba and Tencent create a 'standard' for video streaming

Chinese web giants Alibaba, Tencent and ByteDance - the latter through its hyperscale cloud service Volcano Engine - have teamed up to create what they say is a new video streaming standard.

The project aims to provide a better experience in the first few seconds of a live stream by reducing the time it takes to launch it to one second or less.

Apparently, the protocol standard will be based on WebRTC. Although the companies have promised that their "standard" will be available to everyone, its code is not yet available. The parties have not yet agreed on whether the "standard" will be made publicly available as open source software or as a draft for adoption by standards organizations.

In China, a quick launch of video streaming is important as e-commerce giants increasingly turn to streaming commercials to promote their products. Meanwhile, Tencent offers a Netflix-like service called Tencent Video, and ByteDance is pushing the capabilities of its TikTok app.

However, it is not yet clear whether the new standard will be adopted in the West. Previously, they have already stated that China has had a disproportionate influence on the evolution of 5G standards and to some extent shaped them to meet local needs.

ByteDance, Alibaba and Tencent create a 'standard' for video streaming