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Mediascope showed how the Russian audience of Facebook, Instagram and Twitter decreased after the start of blocking social networks

Mediascope showed how the Russian audience of Facebook, Instagram and Twitter decreased after the start of blocking social networks by the RKN, as well as after the introduction of restrictions by TikTok: Russian users cannot download new content and watch foreign videos.

In the first two weeks of March 2022, Russian users of Instagram, Facebook and Twitter began to fly en masse to warmer climes to migrate to OK, VK and especially Telegram.

On March 13-14, Instagram had 40.9 million Russian users, and on March 15 there were 6.7 million fewer – 34.2 million users. The number of TikTok users has not changed much.

Facebook lost over 3 million users, from 9.6 million at the end of February to 6.4 million after March 14. Odnoklassniki received 1 million new users.

The Russian Twitter audience has halved from 2.6 million to 1.3 million. The Snapchat audience has remained almost unchanged.

Most of all, VK and Telegram benefited from user migration. 3.8 million and 14.3 million users, respectively, switched to them.

On March 14, 2022, Roskomnadzor began blocking Instagram in the Russian Federation at the direction of the Prosecutor General's Office for allowing publication of calls for violence against Russian citizens.

On March 6, 2022, the social network TikTok announced the suspension of some services in Russia due to the need to comply with the new law on "fake news". TikTok closed live broadcasts and stopped uploading new video content from the Russian Federation. The social network messaging service will continue to operate as usual. In Russian TikTok, content published by users from other countries is not available.

On March 5, Roskomnadzor restricted access to the Twitter website in Russia on the basis of Article 15.3 of the federal law "On Information, Information Technologies and Information Protection."

On March 4, 2022, Roskomnadzor announced the blocking of Facebook as a response to restricting access to Russian media. The regulator began blocking access to the Facebook network (owned by Meta Platforms, Inc.) in Russia.

Mediascope showed how the Russian audience of Facebook, Instagram and Twitter decreased after the start of blocking social networks