The VK company has registered new domain names dzen.su, zen.su, zen.rf and zen.rf, this is indicated in the data of the SPARK-Interfax analytical system. However, the company itself declined to comment on this.

The domain registration was fixed a few months after VK and Yandx agreed on a Zen deal. The parties signed an agreement regarding the main terms back in April, but neither side disclosed the exact terms of the transaction and the timing of its closing.

Yandex has been developing the Yandex.Zen personalized news feed and entertainment content since 2015. In it, the list of materials is formed by algorithms based on the interests of users. Social networks work in a similar way.

Earlier, Yandex explained why they want to sell this system. They noted that they plan to focus on the development of the search engine, advertising, unmanned driving technologies and cloud solutions.

bbabo.Net