The Chinese automaker Chery should become one of the sponsors of Spartak. According to RB Sport, the presentation of the new sponsor may take place as early as next week,

Previously, Spartak's sponsor was the Japanese company Nissan, which stopped car production in Russia in March. The fact that Nissan will no longer be a sponsor of the club, Spartak announced at the end of June.

“There is nothing surprising in the fact that the Chinese Chery has become one of the contenders for a partnership with Spartak. It is much more surprising that, according to rumors, there are several applicants. After all, there were few auto companies ready to implement such image projects even before the well-known events, ”says Andrey Polukhin, editor of Chinese Automobiles. - And this despite the fact that many cannot remember how the name of this brand is spelled - they automatically substitute the second letter "R" by analogy with the English word "cherry" - cherry. The appearance of the name on the jerseys of a popular football club will certainly help the brand to become as recognizable as possible.”

Polukhin emphasizes that this is the first of the Chinese automakers to receive a loan from Sberbank of almost a billion rubles for "support and business development." In addition, an online dealer has been opened, a lot of cars have been delivered to Moscow carsharing, the launch of the second sub-brand is being prepared - Omoda will be added to Exeed. Its representative is the Russian Olympic champion in figure skating Anna Shcherbakova. And with the help of Spartak, the Chinese intend to promote themselves even more actively on the Russian market.

“By the way, back in 2013, the company became a sponsor of the famous Brazilian Santos, and in 2019 its name appeared on the uniform of the Ecuadorian Independiente del Valle, which immediately after that won the Copa Sudamericana for the first time in history, an analogue of the Europa League,” says Andrey Polukhin.

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