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In the footsteps of Lil Michela: M.Video wants to create its own virtual blogger

M.Video is going to create a virtual blogger. The company has placed a corresponding request on the B2B-Center trading platform. The future digital model should be tech-savvy and look like Lil Miquela.

As follows from the description, the future 3D character is a young girl "who is unrealistically good at tech." References are virtual Instagram** blogger Lil Michela, as well as Hollywood actress Zendaya and our singer Dora. The M.Video blogger will bear the name M.V, appearing with the words “M.Hi everyone!” and have your signature gesture.

As Sostav writes, the terms of reference assume that the winner will develop the concept of an avatar; will create a realistic 3D character similar to Lil Miquela, including face textures, hair, etc.; finalize the character with an animator to cinematic quality.

Lil Miquela is an "independent" VR character created in 2016 by Trevor McPhaedris and Sarah DeKoe of startup Brud. Having played at the maximum realism of a digital blogger for its time, the creators turned Lil Miquela into a marketing tool and a profitable business project. Advertising companies with a 3D model launched well-known brands and publications. In 2018, Lil Miquela was named one of the most influential people on the internet by Time magazine.

At this stage, M.Video is not ready to share the details of the future project, so one can only guess about the goals of creating M.V. It is only known that the collection of applications is open until August 29, 2022, and the character himself should appear before the end of the year.

Meta Platforms* and its social networks Facebook** and Instagram**:

In the footsteps of Lil Michela: M.Video wants to create its own virtual blogger