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iPhone - CheckIn feature in iMessage

Apple unveiled an iPhone 15 ad on its YouTube channel called "The New Driver" that features the angsty father of a teenage driver.

The video focuses on the Check in feature in iMessage, which is one of the innovations in the iOS 17 operating system. This feature allows you to automatically notify a friend or family member when you arrive at your destination.

In the video, a concerned father watches as his daughter clumsily drives her car away from her home, crashing into a skateboard and a trash cart along the way. We are then shown the same man at the dinner table as he receives notification of his daughter's arrival at school. The father breathes a sigh of relief, after which the signature slogan “Relax, it’s an iPhone” appears on the screen.

iPhone - CheckIn feature in iMessage