The American automaker Ford has unveiled a strategy to ban the resale of F-150 Lightning electric vehicles for a year from the date of acquisition. Thus, the company is trying to take action against dealers. For the strategy to be implemented, Ford must obtain dealer approval.
The concern has sent out to dealerships referrals that allow sellers to seek an injunction against the resale of electric F-150s within one year of ownership. It is likely that dealers will demand payment of the full value that was received as a result of the transaction.
The message from Ford is advisory in nature, as it is up to dealers to decide how it is to be followed in accordance with the laws of the state in which the distributor operates.
The additional clause of the agreement with dealers contains information that the buyer agrees not to sell or transfer ownership of the electric vehicle before the expiration of one year from the date of purchase.
Similarly, Ford dealt with the resale of the GT supercar in 2017. The company has banned buyers of the car from selling it for two years to prevent the rise in the cost of electric cars.
Ford says a number of dealerships have violated sales and service agreements. They demanded additional payments from buyers, which negatively affects the image of the concern and dealers. Ford said it will take action against flawed sellers.
The electric version of the F-150 will begin shipping in the spring. The starting price for an electric car is almost $ 40 thousand.
Ford announced last week that it will produce 150,000 F-150 Lightning units annually. The company is currently looking for ways to speed up the production of electric vehicles.
In the summer of 2021, Ford recorded over 100,000 applications for the F-150 Lightning in its first three weeks of preorder.
At the end of September, the concern announced its intention to invest a record $ 7 billion in electric vehicles. By 2025, Ford plans to invest $ 30 billion in the production of electric cars, and by 2030 it will sell exclusively electric vehicles in Europe.
In November, Ford announced plans to produce 600,000 electric vehicles a year by the end of 2023. The increase in the number of electric vehicles produced is driven by increased demand, said Ford CEO Jim Farley.
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