The volume of sweets, coffee, dairy products, pasta is reduced by 5-50 g, and beer is already sold in cans of 0.43 liters, representatives of retail chains told the media. This is how manufacturers reduce their costs, while hoping not to scare away buyers. The Russians themselves began to go to the store more often, but at the same time they buy fewer products, sociologists found out. Product manufacturers are reducing the size of the package, while maintaining the same cost of goods. They are forced to take such steps by rising costs and the continuing sensitivity of consumers to prices, writes on Friday, February 18, Kommersant.

“The volume of sweets, coffee, dairy products, pasta is reduced by 5–50 g, and beer is already sold in cans of 0.43 liters. Given the scale of production, this allows you to maintain profitability and not scare away buyers,” the publication notes.

A source in one of the retail chains claims that Nestle has introduced 82 g of Rossiya chocolate into the range, while previously the product was supplied in 85 g, and the volume of instant coffee has decreased from 95 g to 85 g. “Danone has reduced the volume of drinking yoghurts” Activia from 270 g to 260 g, Makfa introduced pasta in a 400 g package instead of the usual 450 g, Heineken got beer in a 0.43 liter can,” he listed other examples.

Mars has begun supplying pet food in 75g packs, which were previously sold in 85g packs, he said. 315 g to 300 g, added the source of the publication.

NielsenIQ estimates that more than 20% of the “new positions” in the dairy category in the market are the result of lower volumes.

Reducing volumes is not a new practice for food and beverage manufacturers, states. In particular, instead of 1 liter bottles, the 0.9 liter format is more common, and instead of a package of 10 eggs, there is a format with nine.

Heineken notes that this is a forced measure that allows maintaining the affordability of the product in the face of rising costs and limited purchasing power of the population. The decrease in this indicator was recorded by the Romir company - in January 2022, the index of everyday expenses of Russians turned out to be 47% less than in December 2021.

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So, cabbage instead of 18.46 rubles. began to cost 59.96 rubles, carrots increased in price from 26.98 rubles. up to 48.37 rubles, onions - from 22.43 rubles. to 31.4 rubles, beets - from 22.52 rubles. to 45.22 rubles, and the price of potatoes rose from 20.8 rubles. up to 48.24 rubles.

How much do Russians spend on food

From February 7 to February 13, the average weekly expenses of Russians amounted to 5,490 rubles, which is 4.2% (222 rubles) more than the previous week, Romir found out.

Compared to the same period in 2021, expenses increased by 16.2% (RUB 767). Relative to the average value for the last 12 months (5,181 rubles), the indicator was higher by 5.9% (309 rubles).

The average check index (the amount of one purchase) increased by 1.9% (13 rubles) over the week, amounting to 665 rubles.

In annual dynamics, the indicator grew by 9.1% (56 rubles), and relative to the average value for the last 12 months (620 rubles), the weekly check is higher by 7.2% (45 rubles).

Average ticket grows slower than inflation

According to the results of January 2022, the average cost of one purchase decreased by 7.9% (55 rubles) and amounted to 649 rubles. In annual dynamics, the index grew by 5.7% (35 rubles), which is significantly lower than inflation.

“Reducing the average check after the New Year holidays is traditional. But it is interesting that in annual dynamics the growth of the index is significantly lower than inflation - this is due to an increase in the frequency of visiting retail outlets. The impact of this trend is especially noticeable in large cities,” said Inna Karaeva, executive director of the holding.

bbabo.Net