On Yandex. The Market now has a function for customizing the design of the store page — Showcase. This feature will be useful for small shops that do not yet have their own sites. Now on the store page you can add a horizontal banner or a selection of products to the desired occasion. Sellers will be able to use a designed storefront instead of a website and send potential buyers to it through external advertising.
This feature will help to bring individuality to your own section on the marketplace and draw the attention of customers to the goods in the store. According to Yandex:
“A showcase is the face of a store on the Market, every seller on the service has it. This page shows all the products that the store sells on the marketplace. Now, with the help of a free designer, the storefront can be customized for business tasks: for example, add a horizontal banner, a carousel of discounted goods or a carousel of banners with thematic selections of goods to it, or you can insert all at once.”
Yandex. Metrics. The service will display statistics about the storefront: how many orders were placed on it by the buyers themselves, where they came from, how many collections of goods were viewed on average, the time spent on the storefront, and what goes into the basket.
Yandex plans to develop this function further. For example, it will be possible to create new pages inside the showcase, add blocks with the desired theme and place products in them. The Market will also start showing a link to the storefront to buyers who have ordered express delivery from this seller.
Stores will be able to pay a reduced commission of 1 ruble for sales on the service. But it will work if the buyer comes from the external advertising of the seller and places an order on his showcase. This, according to the company, will help save on advertising. The Market also extended the bonus program with Yandex. Direct, which will help promote a product or a storefront and, with the help of bonuses, compensate up to 100% of advertising costs.
The program is valid until the end of March this year.
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