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Rising prices did not benefit: Xiaomi lost its leadership in Russia

The Chinese company Xiaomi was the leader in the supply of smartphones to Russia in 2021, but it failed to hold the first place. This was told by the publication "Kommersant" with reference to Russian retailers.

In January, Xiaomi's share fell from 24.4% to 18.9% in unit terms, according to statistics from Svyaznoy and two other large electronics networks. Note that the statistics do not include sales of the Poco ecosystem brand in Xiaomi's share. Including Poco, the share was 22.3%.

With these results, Xiaomi took second place. In first place is the Korean company Samsung with a share of 35%, and in third is Apple with a share of 16.8%.

In monetary terms, the Top 3 looks different. The first place belongs to Apple with 44.6%, the second is Samsung with 28.4%, and Xiaomi was third with a share of 10.8% (13.7% including Poco).

According to analysts, Xiaomi has begun to produce more expensive smartphone models, and the availability of budget models of devices on the market is also affected by the shortage of electronics.

Rising prices did not benefit: Xiaomi lost its leadership in Russia