YouTube may have NFTs. And this is not a rumor, but the words of Neal Mohan, chief product officer of the platform.

Web3 also opens up new possibilities for authors. We believe that new technologies such as blockchain and NFTs can enable creators to build deeper relationships with their fans. Together they will be able to collaborate on new projects and earn money in ways that were not possible before. For example, giving fans a verifiable way to own unique videos, photos, artwork, and even experiences from their favorite creators can be an attractive prospect for creators and their audiences. There are many things to consider to make sure we approach these new technologies responsibly, but we also believe they have incredible potential.

So far, this is only a conditional approval of the principles of blockchain in general and NFT in particular, but with a fairly specific idea: to give authors and ordinary users new tools for interaction and earnings.

By the way, just a few weeks ago, YouTube CEO Susan Wojcicki already hinted at the possibility of integrating NFT into the platform.

While there is no specific data or timeline, Mohan says bluntly that there are many nuances to take into account, but in general, the positive attitude of the platform regarding NFT is visible.

In addition, in the blog, Mohan touched on the concept of the metaverse.

Finally, we couldn't help talking about innovation without touching the metaverse! We think a lot about how to make browsing more immersive. The first area where you can expect changes is in games, where we will be working on making games more interactive and more alive. It's still early days, but we're excited to see how we can turn these virtual worlds into reality for viewers.

There is also no concrete data here, but we are given to understand that the concept of a metaverse for YouTube is also interesting, and primarily within the framework of game content.

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