Meta Platforms, which owns the social networking site Facebook, has acquired the trademark of the American regional bank Meta Financial Group.

The acquisition of Meta Financial Group by Meta Platforms cost $ 60 million, according to Reuters.

On December 13, Meta Financial Group announced that it has acquired the rights to use the bank's name around the world. At the same time it became known that the deal was attended by the company Beige Key, based in Delaware. Subsequently, representatives of Meta Platforms announced their involvement in the deal and the direct relationship of Beige Key with Meta.

Negotiations with Meta Financial Group began prior to Facebook's rebranding. Recall that in October this year, Facebook founder Mark Zuckerberg announced the change of the company's name to Meta.

According to Zuckerberg, the rebranding is associated with the company's desire to go beyond social networks, but also to highlight the importance of other services for the American corporation.

According to Reuters, this deal makes it clear how important a move for a technology company that has decided to promote the metaverse project as a main product. According to Meta Platforms, the metaverse is the successor to the mobile internet.

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