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VK Video launches Smart TV app

VK Video is now available on Samsung, LG and Android TV smart device platforms. The video platform app can be downloaded from their marketplaces. The VK application will appear on Apple TV in the near future. You can log in to the application, as well as in other similar services, using a QR code.

As the technical director of VKontakte and VK Video Alexandra Tobol stated, the company will try to present VK Video on all the most popular Smart TV platforms.

Alexander TobolTechnical Director VKontakte and VK Video

“The platform technologies provide high-quality video playback up to 4K, which means that viewers will be as comfortable as possible watching billions of units of professional and UGC content on TV. We tried to simplify the application architecture as much as possible: by minimizing the transfer of service data over the network, users do not have to wait extra seconds to get access to the video.”

Marina KrasnovaSEO VKontakte and VR Video

“We announced a separate application for Smart TV at the presentation of our platform in the fall of 2021, and now we are finally ready to show it to all users. This is our response to the audience request: more people are choosing to watch content on the big screen.”

The social network Odnoklassniki has recently recorded an increase in popularity for its platform. A similar trend was noted in VKontakte. Over the past weeks, the number of video views on VKontakte has increased by 40%, and the number of downloads in its own short vertical video service Clips has doubled. On March 8, the number of video views reached a record high of 1.75 billion views per day, clips - 715 million views.

Sber recently launched a line of its smart TVs on its own Salyut TV platform. Perhaps they will also feature the VK Video platform, but there is no information on this at the moment.

VK Video launches Smart TV app