According to RBC, the management of Citymobil at a meeting with employees explained the reasons for the closure of the service and suggested that employees be fired by agreement of the parties or go to work at Sberbank or VK. Moreover, Citymobil considers the second option to be more promising in the current situation.
The company's management said that the shareholders decided to stop the development of the project, as the company did not become profitable even with a 30% share of the market, and its further development requires large investments. Previously, the shareholders of "Citymobil" invested a lot of money in the development of the company.
According to insiders, at previous meetings, the company's management talked about the implementation of KPI and explained that everything is going well for the company. And now it turned out that the aggregator did not receive the planned market share and does not cope with the tasks set as it should.
Citymobil told employees that the dissolution of the state will take place in accordance with labor contracts and the Labor Code. The period of liquidation of the company has not yet been determined. The employees were explained that it is better not to quit by agreement of the parties, but to continue their careers in the structures of Sberbank and VK, partners of Citymobil. According to the company, these are backbone companies that will definitely remain on the market.
On March 11, the Citymobil taxi aggregator announced the termination of its activities in Russia. More than 1,000 employees worked for the company, and on days of high demand, the service processed 540,000 travel orders per day.
Citymobil was part of the VK group (Mail.ru Group) as part of a joint venture between VK and Sberbank in the field of transport and food delivery - O2O Holding. The taxi aggregator began operations in 2007 and was available until closing in 80 Russian cities. The company ranked second in terms of the number of online travel bookings in Moscow and in most cities of presence.
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