On April 8, 2022, the new Coub team announced that all banner ads on the short video service, including the mobile app, were being disabled.
“Coub is more alive than all the living. For starters, we canceled ads. We just turned off all the banners on both Coub.com and the mobile app so that nothing distracts you from watching fresh and good old masterpieces, ”said a representative of the new Coub team.
In addition, Coub invited all Russian-speaking coubers to the official Telegram group of the service to discuss a new stage in the life and development of the project. “We will try to keep all the good things and bring useful adjustments to the requests of the community, we are developing a new system for the platform,” Coub said. The new team has promised to keep the zest of the platform, namely, short videos, but in what format, they have not yet disclosed.
In communication with users, a representative of Coub did not disclose who exactly became the new owner of the service. From all his information, so far it is only clear that the new owner is not the Gazprom-Media holding or government agencies. He also did not disclose the amount of the deal.
The Coub project became available in April 2012. It is written in Ruby. Its founders were Mikhail Tabunov and brothers Anton and Igor Gladkoborodov. On the Coub Service, users can create and upload short, looped videos with sound.
At the beginning of 2020, the creators of Coub ran out of funds to develop the project. After that, the platform came under the control of the Komitet publishing house, which also owns the sites DTF, TJ (TJournal was blocked by the RKN at the request of the Prosecutor General's Office on March 14) and VC.ru.
In December 2021, the "Committee" decided that Coub did not fit into the development strategy and was going to sell the service.
On April 5, 2022, the short video service Coub announced the continuation of the project with a new team. The site was supposed to close on April 1, 10 years after the launch.
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