Fiat has opened its first virtual store. The Fiat Metaverse Store was developed in collaboration with Touchcast and Microsoft and currently only offers one car for sale, the Fiat 500 La Prima electric car. The entire Fiat 500 range will be available in the store by the end of the year, and the entire Fiat range will be available by early 2023, according to Motor1.
The Fiat Metaverse Store does not require customers to use VR headsets or other equipment thanks to the Metaverse-as-a-Service Touchcast platform powered by the Microsoft Cloud. “Inside” the store, the buyer will be met by a virtual guide who will talk about the technologies of the automaker and show the car from all sides.
Customers can learn in detail how the car's infotainment system works, with different driving and charging modes, as well as customize the model by choosing its body, color, interior and any other desired functions. In addition, customers can "ride" the new Fiat 500 La Prima on La Pista 500, the track on the roof of the Lingotto building in Turin.
The Metaverse Fiat Store is open Monday through Friday from 9:00 am to 8:00 pm and Saturday from 10:00 am to 6:00 pm.
bbabo.Net