The MTS operator shared some interesting statistics. According to MTS analysts, sales of wireless headphones in Russia grew by 40% at the end of 2021.
In just a year, 11.9 million wireless headphones were sold in Russia for 51 billion rubles. Compared to the same period last year, the growth in physical terms was 40%, and in monetary terms - 37%.
The most popular wireless headphones by the number of units sold turned out to be:
Xiaomi Mi TWS Earbuds Basic 2
Apple airpods 2
Apple Airpods Pro
Honor choice
JBL Tune 225 TWS
The average cost of wireless headphones in January-December 2021 decreased by 2% to 4.3 thousand rubles. In first place in terms of the number of devices sold is JBL, which took 20% of the wireless headphone market. Xiaomi and Apple followed closely behind, with 14% and 11% respectively. In monetary terms, Apple is the leader: at the end of the year, the American company occupied 41% of the market. JBL is in second place with 14.3%, and Samsung is in third with 10.6%.
The demand for wired models continues to fall. In 2021, the number of purchased headphones without Bluetooth support fell by 16%, and their share in physical terms was 45%. The increase in consumer demand is influenced by the improvement in the characteristics of Bluetooth gadgets. The average battery life of wireless gadgets in 2021 increased by 20% to 6.5 hours. The average cost of models with active noise canceling has decreased by 30% to 8,000 rubles.
bbabo.Net