Nielsen, the leading American sociological company, reports that the volume of downloading music in the US fell by 42%. When saving the current drop rate by 2020, it will completely come to no.
Nielsen refer to the downloads of individual songs. For the first half, the number of bought songs decreased by 24% compared to the same period last year, or by 127.3 million.
Sales peak came to 2012, then in the first half of the year in the United States was downloaded by 698 million purchased Songs, and for the first half only 404.3 million.
"If the sales of individual songs will fall at the same pace, downloading through the stores like iTunes by 2020 will completely stop," said Music Business Worldwide (MBW ).
Given the cost of one song in the United States, which is usually $ 1.29, the fall in the number of purchases since 2012 brings annual losses of $ 300 million. Since iTunes one of the largest sites for downloading music, revenge income will seriously affect its success.
At the same time, the volume of cutting in the USA grows with a rapid pace by 97.4% compared with the previous year. Nielsen argues that the total number of audio recordings in the United States in the first half amounted to 113.6 billion, or 431,000 broadcasts per minute.
bbabo.Net