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Russia - Russian media seized leadership among the Hispanic audience

Russia (bbabo.net) - Russian media, including RT, are gaining increasing attention in Spanish-speaking countries and outshine American competitors. In the United States, this is worrying, Americans believe that Moscow is "trying to confuse" the inhabitants of the Western Hemisphere and undermine "support" for Ukraine in the region, writes Foreign Policy.

On the instructions of Washington, a special study was conducted by the Omelas company, which used a system for monitoring "Russian propaganda" with the involvement of artificial intelligence technologies. The experts came to the conclusion that in the second half of January, Russian channels outperformed American competitors by more than three times in terms of audience engagement.

Thus, the RT channel published 1,600 posts mentioning Ukraine. These videos, articles, and other social media content generated 173,000 likes, shares, and comments, accounting for almost 40 percent of all user interactions with content about the Ukrainian crisis in Spanish.

The authors of the study concluded that Spanish-speaking users of Twitter, YouTube and Facebook, apparently, "really sympathize with Russia." The Russian media "skillfully keep abreast of any issue and generate the interest necessary for their agenda to become dominant," the article notes.

American experts are concerned that the Joe Biden administration is in no hurry to solve this problem, while "the professional level of RT is constantly growing, and, accordingly, the quality of the content they produce is improving." It is possible that the success of Russian publications in Latin America has influenced the US media landscape to some extent.

Russia - Russian media seized leadership among the Hispanic audience