Every second Russian woman used cosmetics for the first time before the age of 13, follows from a study by the online retailer Samokat, which was received at.
More than a third of Russians got acquainted with cosmetics from the age of 13 to 15. Another 8% - from 15 to 18 years. Most girls started their beauty experience with lipstick (39%). About a quarter use mascara (23%) and 16% use eye shadow. Moreover, 31% of women admitted that they secretly took the first cosmetics from one of their relatives.
Before the rest, Muscovites began to paint. In the capital, 66% of respondents used cosmetics for the first time before the age of 13. In second place were girls from Tyumen (60%). Rostovites complete the top three with 44%. But later than others, residents of Volgograd began to paint. About a third of the respondents admitted that they used cosmetics for the first time already after 18 years (30%).
Russian women noted that they began to buy cosmetics online more often. A third of those surveyed make online orders every month. Moreover, every second person is ready to spend up to 5 thousand rubles a month on cosmetics, and 15% - lay a budget of up to 10 thousand rubles for beauty products.
Mass-market brands (42%) turned out to be the most popular both in skincare (28%) and decorative cosmetics. Professional cosmetics (26%) are in the second most popular place among skin care products, and premium brands (33%) are among decorative ones. Pharmacy and luxury skin care products are chosen by every fifth woman surveyed. About a quarter prefer professional decorative cosmetics (23%).
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