In December, two editions of the Rambler & Co holding at once received recognition from experts in the field of digitalization in all spheres of life. was awarded the "Time for Innovations" award in the "Innovatively Active Company of the Year" nomination, and "Lenta.ru" won the Digital Leaders Award 2021 in the "For Contribution to the Promotion of Digitalization in Russia" nomination. Both publications represented the category “Mass Media and Mass Communications”.

The jury noted the high level of processes and digital solutions that made the consumption of content on Lenta.ru convenient for users and in line with global media trends.

"Lenta.ru" and are two leading federal publications, both in terms of audience size and the level of technologies that we use to make the sites of these publications even more convenient and understandable for readers every day. This year we have relaunched the desktop versions of both media and the mobile version of Gazeta.Ru. The key change is the machine learning algorithms we have added to the most popular video and longread sections. Thanks to them, users see the most relevant content. The main thing is to constantly move forward, because the interest of the audience is extremely dynamic, ”said Vladimir Todorov, director of media development at Rambler & Co.

The Time for Innovation prize has been awarded since 2011 for the best projects and practices for the implementation, development and development of innovations in various fields. The laureates of the Prize are the flagships of the Russian economy who understand the importance of innovation and define innovation as a priority strategy and business model.

Digital Leaders Award is an award in the field of digitalization of products, processes, services and projects that have contributed to the development of digital solutions and online services.

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