At the end of 2021, the turnover (GMV) of Yandex e-grocery reached a record 57.5 billion rubles. This metric includes the Yandex.Market consumer goods vertical, data from Yandex.Lavka in Russia, and Yandex.Food retail, and accounts for a third of the GMV of all Yandex ecommerce services.

For comparison, the revenue of digital businesses of X5 Retail Group in FY2021 grew by 140.0% and amounted to 47.9 billion rubles.

It is worth noting that in 2020, the turnover of Yandex e-grocery amounted to 24 billion rubles, and in the fourth quarter of 2021, the figure increased by 119% compared to the same period in 2020 (up to 18.2 billion rubles).

The company is actively developing the synergy of e-grocery services. According to the company's data as of February 2022, about 12% of orders on Yandex.Market in Moscow and St. click" of orders from Yandex.Market.

One of the most important events in the development of the e-grocery direction in the Market was the launch of grocery delivery from 10 minutes in the regions jointly with Lavka. Yandex.Market also launched the sale of its own brands of nuts, marshmallows, marshmallows and other long-term storage products.

As for Lavka, in the fourth quarter of 2021, the number of orders in the service increased by 61% compared to the same period in 2020.

In Yandex.Food, the share of the product vertical in Q4 2021 reached 26% of the GMV service, and in December 2021 it grew to 28%. In Q3 2021, food delivery from Yandex.Food accounted for 22% of the GMV service.

In addition, in June 2021, Yandex.Food and Azbuka Vkusa entered into a strategic partnership, under which you can order fast delivery from Azbuka Vkusa supermarkets and AB Daily minimarkets only through Yandex.Food.

According to Data Insight, in 2021, the volume of online sales of consumer goods (food, drinks, household chemicals, etc.) amounted to 329 billion rubles.

bbabo.Net