By the end of 2021, Wildberries became the most popular marketplace in Russia among sellers, which was preferred by more than 18% of respondents. This is reported in a study of the MySklad cloud service (available from).

Rhinestones on three sites - Wildberries, Ozon and Yandex.Market - are traded by 15.1% of survey participants. Another 13.3% chose only Ozon for themselves. 12% of sellers use Ozon and Wildberries to sell goods. Another 7.1% noted that they sell their goods on Yandex.Market and Ozon, and 3.5% sell their goods on five sites at once: Wildberries, Ozon, Yandex.Market, SberMegaMarket and AliExpress.

Slightly more than a quarter of respondents (26.8%) sell goods for home and repair on marketplaces. The second place belongs to clothing and footwear, the sale of which was announced by 22.1% of respondents. Closes the top three products for health and beauty with a result of 16.9%.

46.4% of survey participants noted that marketplaces bring them the main income. Another 20.7% pointed to retail. 14.2% of respondents noted that online stores bring their profit, 11.4% - wholesale sales, and 7.1% said that social networks have become the main channel of profit.

In early February, the press service of Aliexpress Russia stated that by the end of 2021, the service had become the most visited marketplace in Russia. The total turnover of goods for the year increased by 46%. The monthly audience of the site in Russia amounted to more than 35 million people with an annual turnover of more than 306 billion rubles, which is almost one and a half times more than in 2020.

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