M.Video-Eldorado summed up the results of the smartphone market for 2021 in Russia. In total, a little more than 30 million smartphones were sold in Russia, the market volume reached 730 billion rubles. About 50% of sales in piece terms were from Chinese brands, a year ago they reached 55%. In 2021, Samsung and Apple have strengthened their positions.

The South Korean brand has been the most popular manufacturer in Russia for ten years, Apple regularly enters the Top 5 during this period. One of the key trends was an increased interest in devices more expensive than 50 thousand rubles, the sales of which in quantitative terms increased by 70%. Their share has almost doubled, reaching 14% in units, and already exceeds 45% in money terms. More than 95% of smartphones more expensive than 50 thousand rubles are sold by Apple and Samsung.

In the ranking of the most popular manufacturers among Russians, Samsung remains the leader. Among Chinese brands, the Xiaomi brand continues to successfully expand its consumer audience, which over the past three years has risen from fifth place to second. In 2021, together with the Poco sub-brand, its share in physical terms increased by more than 50%, and two models entered the Top 5 most popular among Russians.

Apple took third place, successfully launching a new line of iPhone 13, in addition, models of previous years, especially the iPhone 11, were in high demand. The breakthrough was made by the Chinese brand Realme, which took fourth place. In fifth place was Honor, which introduced new devices with Google services at the end of the year.

The most popular smartphones in Russia in unit terms:

Xiaomi Redmi 9A (32 GB)

iPhone 11 (128 GB)

Samsung Galaxy A12 (32 GB)

Samsung Galaxy A12 (64 GB)

Xiaomi Redmi 9 (64 GB)

The most popular smartphones in Russia in monetary terms:

iPhone 11 (128 GB)

iPhone 11 (64 GB)

iPhone 12 (128 GB)

iPhone 12 Pro Max (256 GB)

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