Google has reported earnings for the fourth quarter of 2021 and the results of the fiscal year as a whole. As follows from the document, in the fourth quarter, sales of Pixel phones showed unprecedented growth. We are talking about the Pixel 6 and 6 Pro models, as well as the Pixel 5a, which was released in August.

Pixel sales were able to reach a record despite the “extremely difficult situation in the supply chain” of the Pixel 6, especially at the end of last year, according to CEO Sundar Pichai. In addition, the Pixel 6 line is not available in many of Google's European and Asian markets; The Pixel 5a is also only sold in the US and Japan.

Alphabet has not released specific hardware sales data. In the report, they are included in a category called "Other Revenue", which includes, in addition to revenue from hardware sales, also money generated by the Play Store and YouTube's non-advertising revenue (Premium subscription, music, TV, etc.). This category grew by 22% compared to the fourth quarter of 2020 ($8.16 billion compared to $6.67 billion).

It's worth noting that "Other Income" is a relatively small part of Google's total revenue, which reached $75.3 billion in the fourth quarter of last year (up 32% year-over-year).

In August, the company announced plans to spend more advertising on the Pixel 6 than on any previous Google phone, including signing 45 partnerships with carriers and retailers.

bbabo.Net