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Gucci case for AirPods Max presented: it turned out to be twice as expensive as headphones

Back in 2020, Apple launched the AirPods Max wireless earbuds, and now Gucci has unveiled the AirPods Max case, which is on sale for $980.

The Gucci AirPods Max case is part of the Ophidia range of bags that debuted back in 2018. It is made from 100% recyclable cotton material. The Ophidia case features a golden GG logo and an adjustable shoulder strap.

Lifestyle objects look at everyday life through a Gucci lens. This AirPods Max case blends vintage and modern with archive-inspired design elements. Playing on the contrast between past and present, "Hodiernum" is printed on the inside of the accessory, a Latin word meaning "belonging to the present." The adjustable shoulder strap adds a versatile touch with multiple ways to wear.

Gucci official description

It's worth noting that the Gucci Ophidia AirPods Max case costs almost twice as much as the earbuds themselves, which retail for around $549.

Gucci case for AirPods Max presented: it turned out to be twice as expensive as headphones