App Annie, a company that analyzes data on the state of the mobile market, has announced a name change to data.ai. The new name "reflects the company's vision for end-to-end digital performance capabilities through products and partnerships." In addition, the platform announced the start of cooperation with Similarweb and the use of the Unified Data AI tool.
“Today, we are the standard in the field of mobile, which is at the forefront of trends, towards which the market is moving. However, we see that there are limitless opportunities to collect a wider range of digital data and activate artificial intelligence that will allow companies to compete at a higher level. We are proud to be the first company to offer unique data intelligence capabilities,” said Theodore Krantz, CEO of data.ai.
The goal of data.ai was to improve the process of working with data, making it as simple as possible. The company aims to “give customers a unified view of data across all channels and highlight market opportunities with the help of artificial intelligence.” data.ai said it was the first company to use the Unified Data AI tool. It combines consumer and market data to develop digital knowledge of the mobile market using the power of AI.
data.ai plans to actively develop AI-based technologies and implement them in its own processes to simplify and improve the quality of analytical data. As Theodor Krantz pointed out, commenting on the collaboration with Similarweb:
"Partnerships will remain a priority for us as we expand the datasets available to customers, while maintaining a focus on using AI models to generate recommendations across all digital channels - web, game consoles, OTT and streaming."
Some research on data.ai:
According to App Annie analysts, users in Russia spent almost $1.6 billion last year in mobile applications.
The volume of the mobile games market in Russia may increase to 74 billion rubles
TikTok overtakes YouTube in average watch time in US and UK
App Annie announces rapid growth in mobile gaming
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