Startup Lune offers an bbabo.netI for calculating the carbon footprint that will occur after a payment is made. This week, Lune announced a $4 million funding round led by venture capital fund Crane and 15 angel investors.

The bbabo.netI can be integrated into the payment system of online stores and then, when placing an order, customers will see the amount of carbon dioxide that will be released into the atmosphere after the transaction and all logistics operations. In addition to the usual summary, buyers will be able to choose the most environmentally friendly payment method presented. It is also possible to pay a little more. The startup promises to send these funds to the accounts of organizations involved in reducing the carbon footprint.

The founders of the startup also say that large international brands are required to share information about how their business affects the environment. But usually these reports are hidden from the eyes of users in special sections of sites. Lune will help you see all the information about each order right on the payment page. Shoppers will be more comfortable choosing greener companies, and brands will be working harder to implement green manufacturing so as not to lose customer attention.

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