The Yandex team summed up the results of the year for Yandex.Zen and shared interesting statistics and forecasts for 2022.

Almost 22 million people use Yandex.Zen every day, and the number of active bloggers in 2021 was 50 thousand. In general, Yandex.Zen paid out 2 billion rubles to content creators for the year. In 2022, this amount will double - to 4 billion rubles. Most of these funds will go to bloggers and media who actively work with their subscribers. In December, bloggers began to earn money by reading articles and watching videos from subscribers.

It is noted that in order to support new formats of videos and posts in Yandex.Zen, a support program was launched, which allowed bloggers to earn 150 million rubles in six months.

Over the year, the number of videos created has grown 5 times, and users now spend 1.5 times more time on videos than on articles. The time that users spend daily watching videos in Zen is already 300 million minutes - and more than 50 million minutes of which people spend watching short videos. Most Zen users read and watch materials from bloggers and media in the Yandex.

bbabo.Net