Xiaomi has recently started trying to play in the upper price range of premium smartphones. And will continue to do so.

Lei Jun, CEO of the company, said that in order to grow further, Xiaomi must overcome a new stage of development - competition in the high-end smartphone segment. The head of the company called it a war of life and death.

The main target in this war for Xiaomi is, of course, Apple. And as a leader in the premium segment, and as a company that ranks second in the market. Xiaomi itself, recall, has already made it to the third place.

We aim to be fully equal to Apple in terms of products and experience and become the largest premium brand in China in the next three years.

Thus, the immediate goal of Xiaomi is to displace Apple in the Chinese market, and not in the global one.

Analysts note that now one of Xiaomi's problems is not even demand, but supply. Due to the shortage of components, the company cannot produce as many smartphones as needed. However, this is a temporary problem, which is unlikely to drag on for the three years indicated by the company.

bbabo.Net